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Case Studies in User-Experience Design
The following examples demonstrate the projects that I have worked on for professional and academic organizations. The platforms that I worked on mainly include instagram, email campaigns, and site design.
(All content and imagery has been approved to be used for the purpose of this portfolio.)
R3VIVE Fitness
As the Marketing Strategy Co-Op at R3VIVE Fitness, I managed and curated content across Instagram, Facebook, and LinkedIn to strengthen the brand identity and engage with our community. I led the development of campaign themes, coordinated content calendars, and introduced strategic visuals that reflected the gym’s core values.
GOALS:
Create a cohesive brand identity across all social platforms.
Analyze performance data to understand what content resonates with our audience.
Diversify content formats to boost engagement and reach.
Position the gym as a trusted resource by sharing informative, value-driven content.
Generate professional content to appeal to corporate clients
Update imagery to look professional and trustworthy
STRATEGY:
Develop a consistent visual style using brand colors, fonts, photography, and tone of voice.
Review analytics from previous posts to identify trends in engagement and reach.
Incorporate a mix of content types including reels, carousels, member spotlights, and educational posts.
Design infographics covering fitness tips, nutrition, and recovery to support member education and trust in the gym.
Align content calendar with key gym events, seasonal themes, and community interest.
Improve presence on LinkedIn to reach potential corporate clients or potential partners
Transform the aesthetic of the instagram using more professional photos.
This is a screenshot of the content before I was hired as a co-op.
Additional screenshot of the photos before I started managing the account.
I started implementing more cohesive imagery, reels, and informational posts.
Here you can see the variety of content that I was posting, testing to see how our audience reacted to different posts.
I posted promotions as infographics, based on the insights the images of members did well. So, I incorporated them into the infographics.
Additionally, I started creating reels to feature the coaches, the heart of the business.
This screenshot demonstrates more of the infographics and winter deals that R3VIVE ran.
RESULTS:
Increased average post views by over 300%, growing from ~200 views to consistently reaching ~800 views per post.
Implemented reels as a new form of content, bringing views up by 200% (~200 - 600+).
Successfully transformed the content to look cohesive and align with the brand identity.
Experienced an organic, 9% increase in followers over the course of my 6-months.
Planned and executed branded merchandise to give away at the Spartan Race in Fenway Park.
Provided R3VIVE with a brand kit, containing their fonts, colors, and logo variations.
Updated all imagery across social media and website by taking photos over the course of my co-op.
Before
Before
Before/Transition
After
After
After
BEFORE: Website Re-design
Below are screenshots of the R3VIVE Fitness website after I changed the font across the pages, but before I made major changes.
AFTER: Website Re-design
Below are screenshots of the current R3VIVE Fitness website after I updated the imagery and made significant changes to the organization of the content, edited copy on the site pages and updated blog posts to stay relevant.
Introduced testimonials to the website, starting out with three strong recommendations.
Created cohesive imagery to improve the aesthetic of the grid.
Updated the page footers.
Northeastern Olympic Weightlifting Club
As the Social Media and Marketing Chair for Northeastern University’s Weightlifting Team, I led the creative direction and strategy for our Instagram presence. I developed and scheduled content to highlight team achievements, athlete spotlights, event promotions, and educational tips—growing engagement and building a more connected community. This role gave me the opportunity to merge visual storytelling with strategic marketing while representing a team I care deeply about.
These are some of the posts on the instagram before I started my position.
Another screenshot of the content before I started.
I began to implementing a new identity while ensuring a smooth transition between the old and new content.
These are some of the content pieces I created in Canva, allowing the person after me to recreate the same style of designs.
I created a method for video creation to speed up the beginning and focus in on the lifts themselves, making the videos/reels more engaging.
The brand identity has continued to stay in tact, as this content was not posted by me.