Welcome! My name is Gabi Silverman and I am a graduate from Northeastern University with a Bachelors of Science in Business Administration and Experience Design with a concentration in Marketing and Marketing Analytics.
I’ve always been passionate about art, so attending a university where I could study both business and design was the perfect fit. I recently graduated with a combined degree in Business and Experience Design, which allowed me to merge creativity with strategy, bringing innovative storytelling to life through thoughtful execution.
Whether I’m working on a professional project or something personal, I’m detail-oriented and fully invested in the process. I thrive on learning new skills and collaborating with people from different backgrounds.
My creative strengths range from experimenting with abstract forms and color schemes to developing precise, time-intensive pieces. I gravitate toward minimalist, clean, and polished design aesthetics. Through rigorous design coursework, I’ve built strong conceptual thinking and technical proficiency across a variety of industry-standard tools.
I’m especially interested in user experience and digital marketing. My advanced marketing studies as well as my three full time co-ops gave me the opportunity to dive deep into user research and push myself to develop innovative, user-centered solutions.
Experience:
R3VIVE Fitness - Marketing Strategist Co-Op
During my time at R3VIVE Fitness—a community-driven gym in Boston focused on functional training and inclusive wellness—I led several brand and marketing initiatives that strengthened our digital presence and member engagement. I developed a comprehensive branding kit and established cohesive brand guidelines across platforms to ensure consistency. To enhance brand storytelling and differentiation, I incorporated gender-inclusive language and integrated member feedback regarding external communication. I managed the gym’s digital platforms (LinkedIn, Instagram, Facebook), regularly updating content to drive traffic and engagement—resulting in a 60% increase in user interaction. Further, I optimized website and blog search-engine optimization (SEO) through targeted descriptions and keywords, contributing to a 30% boost in organic traffic. I led email marketing campaigns that promoted programs, events, and partnerships, achieving an average open rate of 35.2%. Finally, I facilitated the creation of promotional materials including physical products to giveaway as well as brochures and posters.
This experience enhanced my ability to develop cohesive brand strategies, manage multi-channel marketing efforts, and deliver inclusive, engaging content that drives measurable growth in community-focused environments.
SharkNinja - Consumer Insights Co-Op (Robotics)
As a Consumer Insights Co-op at SharkNinja, I concentrated on Shark’s cleaning and vacuuming product lines, with a particular focus on Robot Vacuums. I supported both qualitative and quantitative research initiatives, engaging over 900 respondents through focus groups, in-home testing, on-shelf assessments, and surveys to gather detailed feedback on product perceptions and consumer behavior. Using Excel, I analyzed data across product categories to identify trends and key purchase drivers, which helped shape content strategy for marketing promotions and package design. I also developed external surveys and facilitated their progress on MyTake, later translating findings into clear, actionable reports for cross-functional teams including marketing and product development. Over the course of my co-op, I developed about 10 data-driven presentations using PowerPoint and MyTake to highlight unmet consumer needs and recommend strategic product and content improvements.
This role sharpened my expertise in consumer research and data analysis, enabling me to identify and communicate actionable insights that directly influence strategic business decisions in a fast-paced, dynamic environment.
PUMA - Cross-Channel Marketing Co-Op
While working in the marketing department for Run/Train at PUMA, I was responsible for organizing and executing a backlog of PR seeding kits that had been delayed and never shipped to influencers. I took initiative to thoroughly review the list, coordinate with vendors, assemble the kits, and manage logistics to ensure timely delivery to 45 brand ambassadors. This effort helped strengthen our relationships with key influencers and increase brand visibility for the program. Additionally, my boss and I cultivated ongoing partnerships with athletes, integrating them into activations and campaigns within the training category to enhance awareness and engagement. I also collaborated with external vendors to manufacture high-quality branded merchandise for community events and marathons, ensuring that all products aligned with brand standards and were delivered on schedule. Alongside these responsibilities, I produced a variety of branded and co-branded creative assets using Illustrator and Photoshop, supporting promotional materials and social media initiatives to maintain a consistent and compelling brand presence.
This role strengthened my skills in influencer relations, campaign coordination, and creative asset production, empowering me to execute impactful marketing initiatives that resonate authentically with target audiences and elevate brand presence.